Upstream Software contracted with ComputerINK for a complete site redesign, providing Copywriting, Flash Design, Site Design and Development. ComputerINK with the assistance of Craig Colby Upstream, Vice President of Sales and Marketing, defined target audience and site objectives. Site objectives; crisp, clean, clear navigation, heavy content targeted to their market of financial executives. A short flash piece to the opening of site was added with the intent to build brand identity.