Upstream Software contracted with ComputerINK
for a complete site redesign, providing Copywriting, Flash
Design, Site Design and Development. ComputerINK with the
assistance of Craig Colby Upstream, Vice President of Sales
and Marketing, defined target audience and site objectives.
Site objectives; crisp, clean, clear navigation, heavy content
targeted to their market of financial executives. A short
flash piece to the opening of site was added with the intent
to build brand identity.
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